Evaluation
Media AS Your
Production Report: Part two
During
the production of my double page spread, I used extensive background research
to get a good grip, sense of style and similar codes & conventions used
within the fashion magazine genres. I also researched and looked through how
other successful magazines like Vogue, TeenVogue and Seventeen produced their
double page spreads.
The TeenVogue magazine was
conventional using bright and striking colours like yellow, pink and baby blue
which helped to anchor the younger type of audience. However Vogue used more
dominant house style colours to represent an older primary target audience. Colours
like red, white and black have been used to connote a more serious and bold
statement about the type of audience targeted in the magazine. My magazine has
followed this convention as I have used a variety of colours to make the page
look more interesting and appealing to the target audience. My peers stated
that the colours I used were complimentary as they helped to bring out the
playful, girly side of the magazine through the use of the pink colour, as well
as the serious, sophisticated side through the use of the colour black and
white.
My magazine has also
followed the convention of using white space to make a focus on the main images
on the page. My photographs taken during a two hour photo shoot in a lighting
studio were the key to my page. There is a lot of links between the images and
the text which makes it appear to be a visual magazine which is why I have used
little text. The images are all significant to the text and because the images
are bold and clear, it attracts the reader attention because it’s conventional
for a fashion magazine to use images similar to the ones I have used. I believe
that the images were one of the main strengths within my double page spread.
Through my readership
research Vogue magazine has one of the highest viewed figures. This has been
done through how they have iconized fashion as an important culture to their
specified target market through the media, the way the public socializes and to
those who inspire us. ‘Vogue immerses itself
in fashion, always leading readers to what will happen next’.
To do this they have kept an update of the new fashion and what is new to come,
almost like giving their audience a starter to the new fashion that other may
not know about. By doing this it retains the customers and persuades them to
keep coming back to buy the Vogue magazine. This inspired me because the
picture I took all include the new trend styles and fashion which inspirational
celebrities may be wearing. The majority of my target audience wear midi
skirts, crop tops and maxi skirts and are influenced by celebrity led fashion
trends.
In
my magazine there are a variety of pictures which are all the same size except
for one. The main image is in direct mode address to make the reader feel as if
the information provided within the article is based on their personal identity
which could encourage the readers to buy the magazine. The use of this body
language and facial expressions the image could give off an enigma to the
audience stating that by having this type of look you can feel more confident
and mature and have the superior, classy sophisticated look.
The
title of my double page spread ‘Dream Style Dream Design’ uses alliteration
which is a persuasive technique to intrigue the reader to continue to read on
and figure out the message behind the play on words within the title. This then
links with the sub-heading of the title which I have used to anchor the style
of the article and the text. This is done by how each letter from the words
‘mix & match’ have a different colour. This shows continuity with the
article layout and design.
The pull quote in my
magazine has been used as part of the interview in an informal mode to make the
target readers feel more comfortable. It is conventional for the magazine to
use pull quotes which can be mostly controversial or carry the main message of
narrative. The Drop Cap is the starting point of the magazine. This gives a
clear guidance where the reader begins to read. 
As my magazine is aimed at
two types of audiences I consolidated the typography within the article. In my
DPS I have used two different types of typography. The first type is a
sophisticated, formal text which is known as sans serif font. This font has
been used in the main title which is aimed at the young adults because they can
afford to have their dream style and dream design. The second type of font used
is the serif font which is colourful, bold and creative.
I started off with the idea
of the page numbers in the middle of the page, however through my research I
realised it was conventional for the page numbers to be at the bottom corner of
the page. When I asked my peers the majority of them preferred it at the bottom
corner as it was clear and separated from the text and images in the article. I
took the idea of using a high heeled boots as part of the page numbers. High
heels are iconic in the fashion genre and by using them in my magazine it
allows the reader to recognise the link it has to the magazine genre (iconography).
It is also conventional for
the institution name of the magazine to appear on the magazine. I have placed
it on the side of the magazine with the title of the category of the article.
By doing this it allows the reader to know what category the article is in. By
adapting the magazine name it shows a sense of continuity of the design from
the front cover but with a slight change for the article to familiarise the
reader with the image of the magazine.
I’m
pleased with my finished product. I made several changes during the
construction process based on feedback from my peers and teacher. I feel I have
met the brief and produced an attractive media package.
References
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